Product knowledge manual




















The lessons are arranged sequentially and follow our Product Training Manual. The lessons do not need to be taken in order and you can quickly access individual product information as you need. All Courses Policies and Procedures. All Courses Digital Training Manual. Make sales training content and job aids available online and on multiple types of devices. Publishing training content online also makes it easier to refresh when products are updated.

Use role-plays, simulations, game mechanics and other techniques to provide opportunities for sales professionals to apply their product knowledge in real-life situations. Pair learners together so that one can practice being the customer and one can be the salesperson, practicing common objections and questions before they are in the field.

Chunk training content into bite-sized pieces: one module per product or service. Microlearning helps employees process and retain information, and limiting modules to a single topic can prevent cognitive overload. Short, bite-sized videos can demonstrate products or services quickly and effectively, providing a concrete, visual memory for salespeople to draw on later.

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